Viral Marketing

Viral Marketing gets it's term from the fact that the traffic you get grows exponentially. For a simple example, one person can recommend two - and those two recommend two each - and then those four recommend two each - and so on. So it becomes 2x2x2x2x2 etc.

For this work, you have to have something worth sharing.

Videos, eBooks, Websites and Programs can usually share well. As long as your content is unique or funny people will want to share it. And if you provide a simple way for them to do so, they will.

Another tactic is to encourage people to share - by, for example, offering something in return - perhaps more content or another download. Another way is to appeal to their greed, so you can offer an affiliate program of some kind - by sharing they can earn 50%, or whatever.

So you can see that an affiliate program is also a kind of viral marketing campaign! A customer is encouraged to share the site because of the commission, and many of those referred will do the same.