While most people with websites focus entirely on internet-based methods to drive traffic, there's still a lot of use to be had from traditional methods.
That is, direct mail marketing, billboard ads, magazine ads, newspaper ads, etc.
Traditional businesses whose website is just an offshoot of their main business are more used to these methods, so they include their web address in their literature, business cards, etc. But there is still scope to be had for companies that are entirely online.
The most important thing is a short, easy to spell URL. This ensures the address is entered correctly. It may also be worth including an incentive, for example a 10% discount or a competition if the website is used.
There is far less competition in the offline world for websites so this can be a good tactic to drive traffic. Even buying a mailing list and sending postcards can work well, and many marketers have driven a lot sales this way. There is a novelty factor in receiving a website address through the post, and URLs in ads can also help with your brand awareness.
Don't forget your local freeads and classifieds.
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