Paid Hits

It is possible to purchase traffic directly. This will usually be in the form of popunders or pageviews from other websites.

For example, a traffic network might have deals with a large number of participatiing sites that they pay to run ads. These ad impressions are then sold off to other people who want to purchase that traffic.

Another way this paid traffic is generated is from expired domains. The network will own a large number of domains that have fallen into disuse and been de-registered, yet still get traffic. Anyone who arrives at that site is then forwarded to purchasers sites.

Whatever the method used, it's worth noting that bought, bulk, traffic is rarely a high quality. Many traffic providers will allow you to target your traffic, so you can ensure the hits will only come from, say, casino sites, merchant sites, or health sites. But the fact remains people do not specifically aim to visit your site and may see it as an intrusion.

One use for bulk traffic like this is the fact that it still counts as a "hit". So if you run traffic exchanges there, it will still add a credit to that exchange. It can also increase your rankings in services such as Alexa.