If you don't have a big list of your own perhaps you would like to rent space on anothers. You can pay for ads to be sent out by another person, to their list.
You can actually rent an email list from list brokers, or you can purchase ads directly from other marketers. You can have your ad sent out to the list alone (a solo ad) or, as in the traditional magazine market, your ad can be included in their electronic magazine (ezine).
Results will vary widely. And it's difficult to know in advance which ezine list is a match for your product, whether the people on that list are responsive to third-party deals (noone likes receiving ads!), etc.
It's probably better to come up with a unique offer for the list owner, be it a discount or a bonus, so they can promote it not as an ad but as a recommendation. Sometimes you will rather form a JV this way instead of purchasing the ad directly.
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