A Joint Venture can take many forms, but it's usually a complimentary deal between 2 or more marketers.
The affiliate program above is one such JV. You have the product, they have the traffic, so you team up.
You can also agree to cross-promote each others products - so you both benefit from each others traffic. And you can even create products together, perhaps one persons strength is marketing, anothers is programming. Or one person is good at copywriting, another at graphics. There are lots of opportunities in this field.
In all actuality most JV's are affiliate deals, where "JV Partners" are really simple affiliates. But as long as both parties are happy, it's well worth arranging.
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