This is much easier than you might imagine. If you have a product for sale that you control - usually something you've created yourself, you can pay people to promote it for you. you are effectively getting traffic that is generated by your affiliate in the hopes that they will make sales. You both win, you run the product and sales, they run the promotion, you split the income.
That's only a basic example. Percentages can vary widely, from 5% right up to 100% (so you get ALL the sale). Sometimes the initial sale isn't important, as you can make money from further sales along the line.
You can run your own affiliate program easily by using ClickBank. With these services you just add your product to the system and you have a ready made back-end where the payment processor will pay you and your affiliate. With others, such as PayDotCom, you must ensure you pay your affiliates what you owe, manually.
You can also use a simple script such as the "$7 Method" script or the various membership scripts that are around. It all adds up to one thing, a successful product will gather willing affiliates, and as long as you have an in demand product that converts well, they will want to promote.
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